Related Clues:

• Second time to give recurring phrase
• Cow's comment about races becomes slogan
• Christmas cracker item
• Saw cow's comment about non-drinker
• Writing on many a license plate
• "Eureka," for California
• '!ke e: /xarra //ke,' for South Africa
• 'Head off, bottom up' as a slogan
• State seal text
• "Forward," for Wisconsin
• Phrase too much adopted by doctor?
• Low remark about teetotaller in slogan
• 'L'etoile du Nord,' for Minnesota
• Words often on a logo
• Slogan has low remark about races