Related Clues:

• 'Think' or 'Think different'
• Brief guiding rule
• Short catchy phrase used in advertising
• Catchword
• Word or phrase adopted as motto
• Short sentence adopted as rule of conduct
• Phrase adopted as motto
• Rhode Island's is "Hope"
• Motto, watchword
• 'Motto, watchword (6)'
• That's the catch phrase to, by the sound of it, slow the horse up
• The French have a word for it - to go below the crest.
• The French have a word for it to go under the crest
• Take your bat to an advertising phrase
• In a manner of speaking, before an end will hit-up