Related Clues:

• Battle cry
• Promotional product
• Party catch phrase
• Adman's creation
• "A diamond is forever," to De Beers
• Ad writer's output
• Campaign staple
• Tag line
• Saab's "Born from jets," e.g.
• "Just do it," for one
• Campaign encapsulation
• Advertising catchphrase
• Ad motto
• Ad catchphrase
• ''We try harder,'' e.g.