Related Clues:

• The Nike ''swoosh,'' e.g
• Domino's domino, e.g
• Macy's red star, e.g
• 10 Down's 10 Down, say
• Bull's-eye, for Target
• Expense for a business start-up
• Circle added to section of plane, for instance, as emblem
• The Apple apple, e.g
• Shell's shell, e.g
• Company's emblem
• 3-Down was Borden's
• John Deere's deer is part of one
• Letterhead imprint
• Shell for Shell, e.g
• A panda, for the World Wildlife Fund