Related Clues:

• Publicise in an exaggerated way
• Extravagant buildup
• Really promote
• Outsized promotion
• Exaggerated promotion
• Intense enthusiasm of some pushy people
• "Don't believe the __"
• PR hoopla
• Build up anticipation
• What a PR agent hopes to build up, maybe
• "I don't get the ___" ("It's overrated")
• Go on about