Related Clues:

• Excessive plug?
• Flack's output
• Buzz
• Talk up
• Promo overkill
• Promotional ploy
• Extravagant publicity
• Exaggerated claims
• It's hard to live up to
• Promotional hoopla
• Excessive advertisement
• Promote aggressively
• Over-advertise
• Exaggerated publicity
• Push hard