Related Clues:

• Frenzy of publicity
• Pump up
• Overdone promotion
• Big talk
• Advertise in a big way
• Advertise excessively
• Excessive promotion
• Sensational publicity
• Pre-event buzz
• Promotion
• Lots of talk
• Fanfare, informally
• Promote in a big way
• Advertise greatly
• Promote and then some