Related Clues:

• Advertise greatly
• Make a connection with
• Marketing tactic
• Promote and then some
• Advertise big-time
• Promotional item
• Advertise bombastically
• Exaggerated fanfare
• Some hot air
• Promotional arrangement
• Marketing ploy, and a hint to this puzzle's theme
• Oversell
• Promotional gimmick
• It's often hard to live up to
• Marketing strategy