Related Clues:

• Promotional product
• Toy related to a movie, e.g.
• Marketing connection
• Bit of synergy
• Associated product
• Preposterous publicity
• Buildup
• Publicist's job
• Advertise forcefully
• Advertise extravagantly
• Advertise strongly
• Make a logical connection
• Promotional device
• Big build-up
• Frenzy of publicity