Related Clues:

• Miller option
• *Airy
• * "Use an energy-saving bulb, rather than the old style..."
• * 'Use an energy-saving bulb, rather than the old style...'
• Alternative to Genuine Draft
• Less filling, to an adman
• Diet, in adspeak
• 'Less filling' brand
• Word for losers?
• What * stands for
• Miller ___
• Low-cal, in ads
• Perfect for Jack Sprat
• Cigarette label word
• Low-calorie, in ad-speak