Possible Clues:

• Bow-and-arrow wielders
• Family on radio knowing about climbing sierra?
• At the butts or on the air
• Bow pros
• Country folk aiming for gold
• They take their bow; it's all for show
• They take their bow on air
• Do they take their bow on the air?
• Their sport is the bow and arrow
• Her cars, oddly, use bows and arrows