Possible Clues:

• What's in store for you? A good deal here!
• Floor one hits after the knock-down?
• Very cheap, as merchandise
• Cheap cake, profit low, people start to try
• Pub profit on cellar through cheap offers
• Inexpensive
• Very low-priced
• Inferior-quality
• You might get the snip 'down there'
• Where to get cheap goods