Possible Clues:

• Frito-Lay corn snacks
• Orange munchies
• Frito-Lay snacks with a speedy cat mascot
• Frito-Lay product with a spokes-feline named Chester
• Cornmeal product
• Snack that leaves a residue
• Frito-Lay puffs
• Frito-Lay brand
• Party-snack brand
• Snack brand sold in twists and puffs