Possible Clues:

• Brand that dropped "Oil of" from its name
• Aveeno rival
• Big name in facial cleansers
• Brand of body washes
• Maker of Total Effects skin care products
• Facial moisturizing brand
• Skin care brand whose name sounds like a cheer
• Maker of the face cream Regenerist
• Cosmetics brand with 'Face anything' ads
• Procter & Gamble product line