Possible Clues:

• Adspeak claim of convenience
• "Easy to clean" ad claim
• 'Easy to clean' ad claim
• 'Easy to clean,' in adspeak
• ''Easy to clean,'' in adspeak
• Easily cleaned, in adspeak
• Cleanser-ad phrase
• Infomercial phrase, maybe
• Claim of convenience, in ads or otherwise
• "Easy to clean" ad catchphrase