Possible Clues:

• The moral is there's nothing but blood round the East
• Quickly turns tail, last to enjoy moral story
• That's how 'e gets into an entirely bloody sort of a story
• Really go mad for a literary device
• And the moral to that is that it's entirely bloody around the East
• Story which symbolizes some deeper meaning
• Scrambled early goal, after missing a significant part of the play?
• Everything covered in blood, in the East? It's symbolic
• Its characters are personifications
• Completely despise ultimately bloodthirsty story