Possible Clues:

• It names names in a newspaper
• Top of pole? Telegraph, perhaps
• Name of paper at top of front page
• 'The Sun', perhaps insane carrying a Sun article
• Like article in US magazine that's prominently printed
• Editorial page listing
• Paroxysm as the advert covers newspaper's name
• Newspaper title
• Box on the editorial page
• Heading with name of newspaper