Possible Clues:

• Ian Dury & the Blockheads "Fly in the ___"
• Mention awkwardly close to pharmacist lotion
• Don't rub it in, rub it on
• A rubber puts it on, not removes it
• Soothing cream 98)
• It's all put on, not taken in, by the M.O. with intent
• Possibly mention source of trouble in application
• Position not offering a very quiet start - it requires application
• Tom in trouble, goes to hospital department for something soothing
• Medication rubbed on skin