Possible Clues:

• Unreal
• Medicine man, two-thirds a fake
• It's not what it pretends to be
• "Rolez" watch, e.g.
• 'Prado' handbag, e.g.
• Not truly be quiet before morning
• First to scorn poor actor's imitation
• Pretend embarrassment is not complete
• Pretend to point to the meat
• Pretence; bogus, false