Possible Clues:

• __ of appreciation (symbolic gifts)
• They're no longer good on the 'L'
• Sent around, all right, as symbols
• Cash alternatives
• Eastern family after butter dish
• Symbols as of esteem - or vouchers
• Symbols, as of appreciation
• Gift vouchers all right in smaller packs of cigarettes?
• Fares, at times
• Arcade game inserts