Possible Clues:

• Ernie of Keebler, e.g.
• Brownie, in folklore
• 2003 Christmas film
• North Pole underling
• Toy-sized toymaker
• Santa Claus, in the Moore poem
• Keebler pitchman
• Sh! The fairy might stick out on the wall
• Keebler baker, in ads
• Helper for Santa Claus