Possible Clues:

• Senators' grp.
• Goal-oriented org.?
• Org. for the Sharks and the Jets
• Red Wings' org
• Org. for Ducks and Penguins
• Kraken's realm, briefly
• Maple Leafs, Bruins, et al
• Org. with Jets and Sharks
• Whalers' org.
• Puck people