Possible Clues:

• L'Oréal alternative
• Nice 'n Easy maker
• 'Does she ... or doesn't she?' brand
• "Does she...or doesn't she?" brand
• Procter & Gamble brand
• Herbal Essences shampoo company
• Hair care brand since 1931
• Big name in lock-changing
• L'OrŽal rival
• Born Blonde maker