Possible Clues:

• Google Maps, for one
• Google Play offering
• Evernote, for one
• Pokémon Go, e.g
• Waze or Uber
• 'There's an __ for that'
• Modern kind of store
• 87-Down user's buy
• Software item
• Venture often described as 'the Uber of [industry you and your college friends are trying to revolutionize]'