Possible Clues:

• Otis Redding record label
• Sam & Dave's longtime record label
• Pringles rival
• Classic soul label
• Otis Redding's record label
• Classic Memphis-based record label
• Booker T. and the M.G.'s label
• Chips-in-a-can brand from Lay's
• Record label for Sam & Dave and Booker T. & the MG's
• Record label whose house band was Booker T. & the M.G.'s