Possible Clues:

• Give a marketing makeover
• Strategic corporate name change
• Corporate facelift
• Change the company logo, e.g
• *Two companies might do it after urging
• Drop the 'Donuts' from 'Dunkin' Donuts,' e.g
• Change the image of, corporately
• Do a P.R. makeover on
• Firm face-lift
• Public relations pivot