Possible Clues:

• Natural? Close, but no cigar, unfortunately
• In cargo (anag.)
• Health-food label
• Stops there, I see, being so musical, perhaps
• Word on some food labels
• Lively for music in church, I see
• Alive and piping, perhaps
• Its pipes, I see, are not inanimate
• Vital - produced naturally
• Natural (farming)