Possible Clues:

• Then it's in the sinew of public interest
• Being talked about
• Is he new there, or just in the paper?
• That's where we turn up, being famous
• We can be back there to hit the headlines
• Is he new there for the media?
• Reported when 'e gets confused
• She went in outlandish make-up to get publicised
• Perhaps where we come back on paper
• Talked about