Possible Clues:

• Brand with an X-Freeze Strong Mint variety
• Mint that rattles in its container (hence its name)
• Ice Breakers alternative
• Onomatopoeic mint name
• Breath Saver alternative
• Bookmakers' telegraphy using arm signals
• It's semaphore, of course
• Tiny mint
• Signs of course providing new order for parts of plan
• Big name in breath mints