Possible Clues:

• This encourages them to go on foot around the South
• Pushes upward or increases
• Pushes or thrusts upward like a rocket
• Increases sales, initially in footwear
• Pushes or thrusts upwards, say a rocket
• Encouragements
• Helping hands
• Elevates
• Increases disapproving utterances around the street
• Lifts, as morale