Possible Clues:

• Brick road color
• Symbol of royalty, in China
• Mustard or lemon
• It's a shade cowardly so to cry out
• Chicken's primary colour
• It's a shade cowardly so to cry out with pain
• Coldplay song; colour
• Cowardly thus to cry out in pain
• Rainbow colour between orange and green
• Lily-livered (m)