Possible Clues:

• Name on many furniture assembly instructions
• Billy bookcase brand
• Chain selling elk sausage
• Company that was the first in the U.S. to air a TV ad with a gay couple
• Many of its products have legs
• Maker of NORDLI furniture
• Retailer with a snaky floor plan
• Furniture chain that also sells meatballs
• Its product names may contain umlauts
• Furniture chain that sells Swedish meatballs