Possible Clues:

• Sit outside in fine weather -- ashen but changing?
• Newspaper articles about British lie getting heated, naturally
• Spot of browning seen in newspaper articles is what holidaymakers may do
• Involving northern English city, prosecute, so lie exposed?
• Try to get brown, but ashen unnaturally
• Ashen but wanting new look? Do this, perhaps
• How to get browned off by doing nothing
• Feel the heat with graduate in tabloid article
• Star cricketer, he might do this on the beach
• Work on a tan