Possible Clues:

• ___-Dazs
• __-Dazs
• __-Dazs ice cream
• Part of a Norwegian-sounding ice cream name
• Part of an ice cream brand's pseudo-Scandinavian name
• With 38-Down, ice-cream brand whose name conceals a thematic bonus
• Half of an ice cream brand with a fake Danish name
• Part of a product name chosen because it sounds Scandinavian
• Half of a coined ice cream name
• Ice cream brand (with "Dazs")