Possible Clues:

• Buzz among local gossips
• Subject of a lot of buzz
• Object of widespread gossip
• Scouse, perhaps, subject of tittle-tattle
• Hamlet would not participate in such general gossip?
• Folk that stray — not we — could be on everybody's lips
• Subject of gossip
• What everyone's gossiping about
• Gossip
• Idle gossip, e.g.