Possible Clues:

• Hype
• Extravagant fuss
• Oh boy, all wrestling is the epitome of hype
• Fuss
• Sensational publicity
• Everyone, taken in by most of band, in uproar
• Left youth hostel initially to be eaten by bear, making a lot of fuss
• Noisy publicity
• Flamboyant pitch
• Hubbub