Possible Clues:

• Extravagant promotion or fuss
• Everyone taken in by half of hoofer's sensational advertising
• Flamboyant publicity
• Everyone taken in by most of band's sensational publicity
• Extravagant publicity
• Fuss, commotion
• Times grabs a couple of students who heard commotion
• Uproar and disapproving comment with friend taking husband inside
• Noisy or sensational publicity, hype
• Dance with boorish type without a fuss