Possible Clues:

• Beauty mag
• Entice everybody to the river
• Bakery aroma, perhaps
• Being completely taken aback, girl admits the sport's attraction
• On the whole, rue being bowled over by charm
• Draw in
• Entice or attract - sounds like a decoy
• Siren's quality
• However charming, there may be catch in it, by the sound of it
• Play the siren