Possible Clues:

• See man come in collapsing, not a jogger
• Written message containing note mostly fine as an aid to recall
• Loss prevention association?
• Memory device like 'How I wish I could calculate pi,' e.g
• Memory aid means not every memo or note is copied
• "Super heroes must eat oats" for the Great Lakes, e.g
• FACE or “All cows eat grass” as used in musical education, for example
• It helps to remember conmen I’m messing around
• Device for remembering things
• 'Richard of York gave battle in vain' for example