Possible Clues:

• Heraldic bearings
• Heraldic battledress?
• Decoration on armor
• *Family crest
• Bearer of heraldic devices
• Heraldic design
• Heraldic battle-dress?
• Business attire at Smith & Wesson?
• Heraldic bearings for an octopus to put on
• Sleeveless jacket won't do for this family identification?