Possible Clues:

• Trump's 'The ___ the Deal'
• Sun Tzu's "The __ War"
• Sun Tzu's ''The __ War''
• ''Zen and the --- Motorcycle Maintenance''
• 'The ___ the Deal'
• Words preceding 'Love,' 'War' and 'the Deal' in book titles
• How-to title words
• Ovid's "The ___ Love"
• ''The __ the Deal ''(Trump book)
• Synthpop group ___ Noise