Possible Clues:

• Pepper's ghost, for instance, to the viewers is not all it seems
• Misleading image
• Something deceiving the eye
• Fancy supporting redevelopment of coal pit. It's not what it seems!
• Magician's deception
• Fancy viewers being taken in by this!
• Thing that may appear to be symmetrical but isn't ... like this puzzle's grid
• Choosing to tour two states? American one presents deceptive appearance
• Presentation that confuses the pupils?
• Independent states of America engaged in choice that's not what it seems