Possible Clues:

• Favourite saying of a group
• A maxim Tom turns to
• Phrase such as with a coat of arms
• Adage (found in a cracker?)
• Phrase on a state seal
• License plate feature, perhaps
• Seal inscription
• Married German chap's slogan
• Cracker's content, having married German chap
• 'Swifter, Higher, Stronger,' e.g.