Possible Clues:

• Recurring musical phrase
• It may be below a crest
• "Spirit in motion," for the Paralympic Games
• Coat of arms phrase
• "Don't tread on me," e.g
• E pluribus unum, for instance
• Phrase on coat of arms
• Watchword
• 'All for one and one for all,' e.g.
• ''Semper fidelis,'' for one