Possible Clues:

• 'Head off, bottom up' as a slogan
• "Justice for All," for D.C
• Utah's 'Industry,' e.g
• Slogan has low remark about races
• "Equal Rights," for Wyoming
• 'L'etoile du Nord,' for Minnesota
• Words often on a logo
• Low remark about teetotaller in slogan
• Phrase too much adopted by doctor?
• '!ke e: /xarra //ke,' for South Africa