Possible Clues:

• Tries awkwardly to perform rituals
• Initiation procedure
• Religious ceremonial sounds correct
• It is all in the ceremony round about it
• Confession, e.g.
• Ceremony requiring correct pronunciation
• Frat initiation, for one
• By the sound of it, is it not 15 across for the ceremony?
• Customary act
• Baptism or bris, e.g.