Possible Clues:

• National frozen dessert chain
• Mrs. Fields brand
• Chain bought by Mrs. Fields in 2000
• Franchise offering 'soft serve' and 'hand scooped'
• Yogurt-shop franchise
• Tastee-Freez alternative
• Pinkberry rival
• Cappuccino Chiller offerer
• Frozen dessert brand owned by Mrs. Fields
• Beriyo Smoothie server