Possible Clues:

• Conscientious consumer for example stops goods vehicle
• Oat milk lover, often
• Star name, one adopting fashionable diet
• Type of diet perhaps in forefront
• Person avoiding animal products
• Like plant-based cheese
• What a V on a menu might stand for
• Like Tabitha Brown's food
• Shortage of animal produce in vehicle -- one wouldn't want it!
• Like the Beyond Burger