Possible Clues:

• Exclusive brand meant dear product
• Company's identifier
• Title of a proprietary article or manufacture
• Pride of lions hurry up taking 'Pride's Tail' for working title
• Listing in a business registry
• Brand new dream team briefly assembled outside
• Corporate identity
• Make music by electronic means? Endlessly tricky
• Hot red meat sandwiches not available in Pret A Manger?
• Brand given to a product