Possible Clues:

• 35-Down company founded in Milwaukee in 1844
• Blue Ribbon lager
• Big name in beer brewing
• Venerable Milwaukee brewer
• Brewer of Schlitz, nowadays
• Old Milwaukee maker
• Brewery conglomerate
• 'The way beer was meant to be' sloganeer, once
• Beer brand at this little show at an obscure venue in Brooklyn you've probably never heard of, probably
• Beer boasting a blue ribbon